Katharina Wittgens uncovers the truth about fluffy towels, eye implants and brand purpose
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Katharina Wittgens from InnovationBubble
Katharina is a Business Psychologist and the Managing Director at InnovationBubble. She chatted to Alex about the difference between truth and purpose, the importance of getting your values right from the beginning, how fluffy towels effect your travel plans, and eye implants.
The InnovationBubble are a business consultancy who use behavioural science to understand how organisations and brands really work.
She’s advised companies like Virgin Atlantic, Beauty Pie and Habito on finding the hidden psychological influences that affect their business strategies.