This is a video of a talk I gave at the Interact UX Conference which was held at The British Museum (///orders.behind.tanks) in October 2018.

I have the pleasure of being the Creative Director of what3words and presentations to a specialist audience give me a great opportunity to look at what I do from a different perspective. In this case, User Experience.

For me, the definition of UX is simply everything a company says and does.

But in reality “everything” is incredibly complex to manage, so how do we do it at what3words and what have we learned?

I explain how a 3 word address works, the design decisions that we’ve made in order to make it a global standard, how we work with voice, and show people around the world use the system.

It’s amazing what people can create with a few simple words.

Thanks to Henry and Nomensa for the invitation and for producing this video.