How to add Spectacle: The power of a lobster

Image from tate.org.uk. Art by Salvador Dali

🦞Salvador Dali understood the power of a lobster to make this dull telephone absolutely memorable.

Lobsters may not be your style, so think of a small element you can add to usually humdrum work stuff that will create useful cognitive dissonance (i.e. get some good attention). It can be as simple as a hit of colour in your PPT, or a well devised metaphor in a speech.

Courtesy of the artist Michael Keith Chapman

If you’re not sure where to start, Ivan gets his lobsters here.