Production Unplugged 2025

The work that will be showcased on the Future Focus stand demonstrates a lot of the tools that are really making an impact on how production is done today, combined into new workflows. Like an LLM being used to create a script that is then fed into ElevenLabs, which is then fed into a rendering engine to create a video of clothing. “The use of connected software components to generate video content at scale is quite exciting,” Ivan enthuses. “That kind of workflow – stitching together different bits of tech – is really interesting.