Katharina Wittgens uncovers the truth about fluffy towels, eye implants and brand purpose
Katharina is a Business Psychologist and chatted to Alex about the difference between truth and purpose, the importance of getting your values right from the beginning, the facts about fluffy towels in travel plans, and eye implants.
Digital transformation is a very human process
Up to 84% of digital transformation projects fail to deliver their expected benefits…and it is no secret.