Katharina Wittgens uncovers the truth about fluffy towels, eye implants and brand purpose
Katharina is a Business Psychologist and chatted to Alex about the difference between truth and purpose, the importance of getting your values right from the beginning, the facts about fluffy towels in travel plans, and eye implants.
Katharina is a Business Psychologist and the Managing Director at InnovationBubble. She chatted to Alex about the difference between truth and purpose, the importance of getting your values right from the beginning, how fluffy towels effect your travel plans, and eye implants.
The InnovationBubble are a business consultancy who use behavioural science to understand how organisations and brands really work.
She’s advised companies like Virgin Atlantic, Beauty Pie and Habito on finding the hidden psychological influences that affect their business strategies.
Digital transformation is a very human process
Up to 84% of digital transformation projects fail to deliver their expected benefits…and it is no secret.
InnovationBubble have written a very interesting piece looking at the behavioral science behind the crazy statistic that 84% of digital transformation projects fail.
Spoiler: It's not the tech, it's the people.