Why the best advertising in history will always be made by CEOs
The brands that outperform all competitors in their market always have one and the same thing in common: they are led by boardrooms who truly, deeply love the brand they are responsible for.
Jonathan McKay from Girl Effect talks about using brands to create a better world
Jonathan McKay joins Ivan Pols and Alex Mecklenburg to discuss how Girl Effect use brands to improve the lives of girls around the world, and the role of truth and spectacle in reaching them.
Truth & Spectacle Press Release - March 2019
Founded against a belief that creativity and innovation have to be rooted in an organisational truth to be effective, Truth & Spectacle’s mission is to help businesses drive their own creativity, because creativity drives business.