In-house Essays: The Ego Adjustment
When creative professionals change industry environment, we need to adapt how we work, not what we make. When that change doesn’t happen the in-house creative team can be sidelined, or in some cases I know of, retrenched.
In-house Essays: Creativity Will Emerge
By quietly building out a Create Function (which is just like a Finance or Sales Function) by applying good processes and practices, and by inviting everyone in, we seem to have positively influenced the business culture of what3words.
In-house Essays: Watch Your Language
We needed to work in ways that were fit for purpose, not just comfortable or familiar. We took inspiration from our colleagues across what3words and reused language and concepts that were working for them rather than forcing them to adjust to us.
In-House Essays: Creative C-Suite
I felt it was important that a company, or any organisation, should have a Chief Creative Officer who sits next to the Chief Marketing Officer, the Chief Product Officer, or the Chief Technology Officer. If brand experience is valuable to the company, it only makes sense.
Creativity is dead! Long live create!
I believe we could do with less narrow minded rhetoric about who owns creativity and concentrate more on how we’re going to create.
Female Founders Program at PwC
Alex was recently a coach and speaker at PwC's first Female Founders Programme. Partnering with Blooming Founders its designed to help startups scale in the B2B space.