In-house Essays: The Ego Adjustment
When creative professionals change industry environment, we need to adapt how we work, not what we make. When that change doesn’t happen the in-house creative team can be sidelined, or in some cases I know of, retrenched.
In-house Essays: Watch Your Language
We needed to work in ways that were fit for purpose, not just comfortable or familiar. We took inspiration from our colleagues across what3words and reused language and concepts that were working for them rather than forcing them to adjust to us.
How to practise gentle creativity
We assumed that being ‘creative’ was something that teams and organisations wanted to be, but we quickly learned that it wasn’t that straightforward. Here are some thoughts about how people can experience creativity as an inclusive, more gentle force.