Katharina Wittgens uncovers the truth about fluffy towels, eye implants and brand purpose
Katharina is a Business Psychologist and chatted to Alex about the difference between truth and purpose, the importance of getting your values right from the beginning, the facts about fluffy towels in travel plans, and eye implants.
Katharina is a Business Psychologist and the Managing Director at InnovationBubble. She chatted to Alex about the difference between truth and purpose, the importance of getting your values right from the beginning, how fluffy towels effect your travel plans, and eye implants.
The InnovationBubble are a business consultancy who use behavioural science to understand how organisations and brands really work.
She’s advised companies like Virgin Atlantic, Beauty Pie and Habito on finding the hidden psychological influences that affect their business strategies.
Female Founders Program at PwC
Alex was recently a coach and speaker at PwC's first Female Founders Programme. Partnering with Blooming Founders its designed to help startups scale in the B2B space.
Image: Kinga Incze
Our very own Alex (fifth from the right) was a coach and speaker at PwC's first Female Founders Programme.
Partnering with Blooming Founders, its designed to help startups scale in the B2B space.
“It was an excellent day - so much energy, dedication, authenticity and openness. Made my week. So many shared stories and shared ambition.”