The Big Leap: How to Make Your Organisation's Culture More Creative

All in 15-minutes!

Half of CEOs don't think their companies will survive the next decade. Most organisations were built to optimise, not reinvent. This talk is about how to change that, starting with the people you already work with.

In a time when the World Economic Forum has declared that every single risk (economic, technological, climatic, political) is now a verifiable fact, leaders are facing unprecedented pressure, with nearly half of CEOs doubting their company’s viability within a decade.

This urgency demands continuous reinvention in all organisations, but staff willingness to support enterprise change is collapsing, and business cultures aren’t fit for purpose to address this need.*

My name is Ivan Pols, and this talk, 'The Big Leap: A Culture of Reinvention' is not a theory session—it’s a call to action.

Drawing on my experiences as Chief Creative Officer at what3words, as a global creative director at Ogilvy and adam&eveDDB, and as a creative coach at Truth & Spectacle, I offer a way for organisations to build reinvention into their cultures.

I explain a four-step, structured process that shows that by combining our inherent creativity with a questioning mindset, we can make spectacular and relevant leaps of logic.

This session demonstrates how to leverage the power of better questions to foster team alignment, break down silos, shift culture, and build sustainable collective energy to achieve goals.

It’s a guide for in-house creative practitioners to step up and build influence.

It’s a wake up call for leaders to harness their people’s creativity as their most capital-efficient fuel for growth and adaptation.

* References:

• World Economic Forum Global Risks Report 2024

• PwC’s 27th Annual Global CEO Survey

• Gartner Report on Employees’ Willingness to Support Enterprise Change

• George Land & Beth Jarman “Creative Genius” study