When company values kill brand value
“Values are key to company culture, but when customers can see through your walls they become your brand, too.” - Josh Levine
Why the best advertising in history will always be made by CEOs
The brands that outperform all competitors in their market always have one and the same thing in common: they are led by boardrooms who truly, deeply love the brand they are responsible for.
Maintenance vs Innovation
Calen Cole at Stripe Partners does a neat blog post about the Festival of Maintenance and the roles of maintenance and innovation.
Innovation obstacles and their simple solutions
What are the most common barriers to innovation in large companies? According to a survey of 270 corporate leaders they are: politics, turf wars, and a lack of alignment; cultural issues; inability to act on signals crucial to the future of the business; lack of budget; and lack of the right strategy or vision — in that order.
Experience is everything
A wonderfully in-depth study about the future of customer experience by PwC.