Building Brand Into Your Business
When it comes to defining what a brand is, Ivan explained it as ‘a collection of bits of information’–everything people are hearing, seeing and experiencing, most likely things that don’t originate from your organisation, that become your brand. It's alive!
Your brand is also part of your creative culture that helps you innovate and adapt as you through the variety of problem solving exercises that you’re going to have to go through as an early stage business.
The story about our brand name
Where the name for Truth & Spectacle originated back in 2016.
In-house Essays: Up and to the Right
The most important chart in the company shows usage and revenue plotted over time as a line. It's a very simple graph that shows how all the work we do accumulates value, and the CEO needs the line to go up and to the right. The in-house team must contribute to that line moving in the right direction using creativity.
In-house Essays: The Ego Adjustment
When creative professionals change industry environment, we need to adapt how we work, not what we make. When that change doesn’t happen the in-house creative team can be sidelined, or in some cases I know of, retrenched.
Brand Story Coaching
Brand coaches help organisations understand the stories that already exist within, make them visible to everybody, and get alignment and agreement on what their core story is.
When company values kill brand value
“Values are key to company culture, but when customers can see through your walls they become your brand, too.” - Josh Levine