Why the best advertising in history will always be made by CEOs
The brands that outperform all competitors in their market always have one and the same thing in common: they are led by boardrooms who truly, deeply love the brand they are responsible for.
A poster from the iconic Apple “Think Different” campaign.
This is a good opinion piece from The Drum which points out that great advertising and memorable brands are intrinsically linked with the CEOs who love them.
If you want to make a name for yourself, work out how to make your CEO famous.
The Drum has an email signup, but they’re not pushy about it ;)
Jonathan McKay from Girl Effect talks about using brands to create a better world
Jonathan McKay joins Ivan Pols and Alex Mecklenburg to discuss how Girl Effect use brands to improve the lives of girls around the world, and the role of truth and spectacle in reaching them.
Jonathan McKay joins Ivan Pols and Alex Mecklenburg to discuss how Girl Effect use brands to improve the lives of girls around the world, and the role of truth and spectacle in reaching them.
Jonathan is the Senior Director of Create at Girl Effect, who were founded by the Nike Foundation in 2004, and today are an independent creative non-profit working from nine global locations and active in over 50 countries.
Apologies for the patchy sound quality. We’re still enthusiastic podcast amateurs. But in the spirit of getting an MVP done, we thought we’d share it.