When company values kill brand value
“Values are key to company culture, but when customers can see through your walls they become your brand, too.” - Josh Levine
Katharina Wittgens uncovers the truth about fluffy towels, eye implants and brand purpose
Katharina is a Business Psychologist and chatted to Alex about the difference between truth and purpose, the importance of getting your values right from the beginning, the facts about fluffy towels in travel plans, and eye implants.