When company values kill brand value
“Values are key to company culture, but when customers can see through your walls they become your brand, too.” - Josh Levine
Values are key to company culture, but when customers can see through your walls they become your brand, too.
Josh Levine on Forbes.com makes the observation that it’s easy to tell when a company talks to it’s customers in a way that’s contrary to to their culture. The key to aligning that story is with useful company values that employees can understand and work with.
In my own experience of brands that are disconnected from their people, it’s always a losing game. Employees are dissatisfied and customers can tell something smells. The customer experience is the sum of all parts.
Katharina Wittgens uncovers the truth about fluffy towels, eye implants and brand purpose
Katharina is a Business Psychologist and chatted to Alex about the difference between truth and purpose, the importance of getting your values right from the beginning, the facts about fluffy towels in travel plans, and eye implants.
Katharina is a Business Psychologist and the Managing Director at InnovationBubble. She chatted to Alex about the difference between truth and purpose, the importance of getting your values right from the beginning, how fluffy towels effect your travel plans, and eye implants.
The InnovationBubble are a business consultancy who use behavioural science to understand how organisations and brands really work.
She’s advised companies like Virgin Atlantic, Beauty Pie and Habito on finding the hidden psychological influences that affect their business strategies.