SatVu

Their Challenge

Satellite Vu was getting ready to launch their first thermal imaging satellite into orbit. They had 9 weeks until HotSat-1 would ride a rocket into space but their website, event stands, leaflets and messaging all needed an overhaul. The Chief Commercial Officer didn’t have a marketing team or agency in place and not much of a budget. But they did have a countdown clock.

Their Story: Astonish the world

Our first step was getting the CEO and CTO onboard with the approach. Then, knowing that the client required a new website to be press ready in 9 weeks we prioritised that asset. We brought in Philip Ireland, the design director who would be building the website, to contribute to the workshops and make sure the story translated into the final website effortlessly. We ran a Brand Story Workshop in person over two days with the key sales, tech and commercial leaders.  We then ran a Creative Briefs Workshop to help the team identify the key assets they needed for launch. This included the website, a rebrand and rename, new event stands and leaflets, and presentation template. Our team designed the new logo and brand guidelines, with key assets delivered to print and published to the web 2 weeks before launch date. 

This was a great example of how aligning on a story and brief quickly makes delivering great creative assets a smooth process.